"Pontypool": Broadcasting the "Language Virus" through Time and Space
According to Marshall McLuhan's theory of human sensorium, the term medium describes any form of extension of a sense or faculty. Contemporary tele-technologies, including telegraphy, telephony, radio, and television can thereby be considered as extensions of hearing and sight. The author notes that throughout history, these views may become distorted because of the globalization of communication and culture. In correlation with the film "Pontypool," the medium of orality creates the possibility of a "language virus" to become widespread using tele-technologies. I argue that throughout history, words become tainted by ideologies and associations with certain people, groups, or organizations. These terms cause societal disruption and stigmatization when used carelessly and especially in disrespectful contexts. For instance, research available on the science of swearing illuminates that swear words cause harm in situations of verbal abuse, discrimination, and ...
